Home   Danex Business & Marketing Resources

Writing Killer Ads
Effective Advertising On Import-Export Lists & Bulletin Boards

By Harith Al-Jibury

The goal of this article is to share with you my experience in writing what I consider effective ads on the international on-line Trade Leads (Export-Import) FREE mailing lists like UNTPDC-ETO, EEUROPE and Trade Related Bulletin Boards.

Just like most people in this new virtual world of the Internet, I have learned things the hard way. Hundreds of on-line hours and countless sleepless nights in reading, trying and learning. I believe that what personally worked for me shall also work for you.

Most Offer/Demand lists distribute 40-300 ads a day. Let us keep in mind that our on-line audience are trigger happy busy people. They love to hit the delete button. They are intelligent and bright so we are not going to insult their intelligence. They hate words associated with spam like: Get-Rich-Quick, Earn Easy Money, The Product On The Net, Let Me Show You etc.. . However, that doesn't mean that you shouldn't be creative in writing your ads.

Short and very sweet: Your ad has only few seconds to live on those people monitors or die for ever. So we are not going to write a long love story. Our ad should just serve to trigger action (response). No more no less. We wish people to visit our websites looking for more detailed information or better contact us for the same.

Let us start by writing the Ad: In my opinion, the ingredients of any good ad shall cover:

- Subject: 30-40 characters (not words) that indicates the content of the ad without using spam related attention-grabbers similar to those in get-rich-quick ads. Write as much key benefits of your product/service in few words.
Some of the words that work well in the subject are: Quality, Reliable, Serious, Competitive, Effective, Free, Your, How, Secrets, Improve and Discover.
Remember that the SUBJECT is the most important aspect of your ad.

- Body (copy): To be short. 5-10 lines of 55 characters each.

Offer/Sell: The body shall cover the most important benefits related to your product/Service. So think Benefits!
Ask yourself: What do my prospects get out of purchasing my product? Mention the benefits not only the description and details of your product.

Demand/Buy: The body shall cover the exact specifications (if possible) of the required product, the quantity and delivery terms. This will save you the time of viewing many irrelevant responses.

Misc (miscellaneous): The body could be any of the two above cases or just a clear written announcement.

In all above three cases, it is recommended that the ad ends with a Call For Action like: "Visit our web site for more details" or "Write us for more information and prices" etc.. You must tell the readers what you want them to do.
Remember to provide your complete contact details.

In general an ad should contain the 4 elements: Attention, Interest, Desire and Action.

One important note. When you are advertising online, try to reply to inquiries (response) generated by your ads within 48 hours. I have discovered that I "lose" prospects if I wait longer. People of this virtual world demand and expect prompt action.

We should keep in mind that ethical on-line FREE advertising takes lots of time. It is a continuous process that should be kept dynamic and fresh.

I Wish You Good Luck With Your Advertising.

Harith Al-Jibury
Danex Marketing & Business Resources



   Internet Marketing Articles

   Writing Killer Ads!

   The AIDA Formula

   7 Commandments of Writing Highly Effective Sales Letters

   The Rule Of Repetition In Marketing

    Internet Marketing Resources

   Find Internet Marketing Forums

   List of Free Marketing Ebooks Sites

    List of 30 Direct Marketing Companies Worldwide

    List of 30 Market Research Companies Worldwide

    List of 55 Mailing List Brokers Services

   20 Free Web Hosting Services

   List of 20 Free Music Promotion Sites

   List of Music Promotion Companies

   List of Top Music and Singing Resources

   Affiliate Program Marketing Resources

   Beginner's Guide to Affiliate Programs

   List of Turnkey Affiliate Websites Providers

   List of 8 Affiliate Marketing Tools

   List of 25 Top Affiliate Program Directories

   List of Affiliate Programs Marketing Networks

    Work From Home Jobs & Opportunities

   List of 7 Get Paid to Take Surveys Programs

   8 Tools To Make Money On Social Media

   List of 14 Legitimate Work From Home Jobs

   16 Top Sites To Find Work From Home Jobs

   List of 26 Home Based Business Opportunities

   Website Promotion & URL Submission

   Danish Search Engines - Danske Søgemaskiner

   List of 7 Ads Submitters and Website Submitters

   List of Free Website URL Submission Sites

   12 Backlink Building Tools For Webmasters

   List of 20 Website Submission and Promotion Programs

   Danex Trade Leads Bulletin Board

   List of 35 Free Trade Leads Import Export Bulletin Boards

   International Trade & Business Resources

   List of 40 Online Import Export Directories

   List of 40 International Business Directories

   List of 40 Trade Show Displays, Booths, Exhibits Suppliers

   List of Wholesale Suppliers & Liquidation Sale Worldwide

   List of 18 Wholesale Dropshipping Directories

   List of 40 Top Franchise Opportunities Worldwide

   List of 15 Franchise Business Directories Worldwide

   List of 33 Top Forex Trading Brokers

   List of 14 Forex And Binary Options Tools

   11 Free Forex Trading Guides For Beginners

   List of 15 Stocks And Options Trading tools

    List of 45 Online Internet Banking Worldwide

   List of 25 International Money Transfer Services

   List of 25 Online Auctions Like ebay and Amazon

    List of 20 Car Auctions Worldwide

   List of Boat and Marine Auctions and Marketplaces Worldwide

   List of Used Cars and Trucks Exporters Worldwide

   International Travel & Shipping Resources

   List of 30 Travel sites For Planning Your Next Trip

   List of 35 Online Hotel Reservation Sites

   List of 15 Last Minute Travel Deals Sites

   List of 30 Discount Hotel Reservations Sites

   List of 15 Cheap Student Flights Websites

    List of 55 Travel Insurance Companies Worldwide

   List of Car Rental Worldwide

   List of International Shipping Companies Worldwide

    List of International Ocean Freight Shipping Services

    List of 30 International Moving Companies

    List of 50 International Car Shipping Companies

   List of 20 International Motorcycle Shipping Companies

    List of 20 International Air Freight Forwarding Services

   List of International Courier Delivery Services

    List of International Shipping Insurance Companies

   Denmark & Copenhagen Resources

   Arab Countries In Middle East & Africa

   List of Major Online Currency Converters

   Privacy Statement of danex-exm.dk

   View Our Privacy Statement

   Contact Us:

   Email: web@danex-exm.dk

(c)Copyright 1997-2017 by www.danex-exm.dk, All rights reserved

Web Analytics
Made Easy - StatCounter